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Mao Tosi...BIG MAN ON THE MOVE

Mao Tosi...BIG MAN ON THE MOVE
Written by Haleena Y. Hanson April 8, 2008

Mao Tosi hits the ground running and he won’t stop. Too much is on the line. Too many of our youth would be left behind. Too much progress has been made to let a few small setbacks deflate his larger than life dream.

Mao is a household name in the Alaskan community. Raised in Anchorage, the East Highschool graduate made a name for himself by excelling in athletics, particularly basketball and football. “Being involved in sports kept me out of a lot of trouble,” he says.

After highschool, he attended Butler Community College and the University of Idaho where he continued to play football. After college, he was drafted into the NFL where he had a short stint with the Arizona Cardinals.

“I don’t know…..it just ended so quick and I was back to square one. Broke. No idea what I wanted to do…..hey, I tell the kids all the time, it’s okay. No matter what situation you’re in, you can figure it out”

And Mao has figured it out.

Presently, he sits on the Mayor’s Gang Task Force committee. He has won a Chamber Award for his work with the youth. In 2006 he started the PRIDE club to combat gang activity and provide a safe and nurturing environment for teens.

The PRID E club, in partnership with nonprofit organization Communities in Schools, chartered an after school program at East High School. Over 80 students enrolled in the program, which met 3x a week. This arrangement ended just recently due to allegations that included poor records, lack of attendance, and accountability issues. (mostly kids from other schools started coming) “I’m not going to say that I couldn’t be a little more organized,” he notes, “but having other kids coming? Well….that’s GREAT…isn’t it?” he laughs.

Though the program has ended at East, it’s not the last of the PRIDE club.

“I have a great team with me and we’re building from the ground up.” he says “We’re going to be strong. Build strong. Stay strong.”

In the meantime? He’s going to do what he does best. Connecting with today’s youth. Reaching out. Encouraging. Mentoring.

“I have a commitment to these kids,” he states.

That commitment is evident. While the business plans are being restructured, Mao still organizes weekly events for the youth. It’s not unusual for him to pick up carloads of kids after school to take them to the rec center, or out for a bite to eat. Anything to keep them active and healthy, and more importantly, out of trouble.

Last summer, the PRIDE club reached out to over 700 youth by means of healthy and fun activities. Three days a week they would have excursions at Goose Lake. The weekends included sporting events in the Cellular One Center. This summer he means to do the same exact thing. One event in particular, is the “Wild about Youth” summer program which is in partnership with the Alaska Wild Football League who he signed on with in 2007.

Mao remains the consistent foundation of his own dream. Where there’s a will, there’s a way. When given just a little, he has proven he can make it stretch as far as it needs to. With each setback he faces, he pushes forward with tenacity. With his optimistic spirit and steadfast determination, the PRIDE club is soon to be a permanent fixture in Alaska.

 
AGAINST THE GRAIN...A TRIBUTE TO AKREAM
 

Written By
Sin Vea


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Pen and paper have become a way of life for many rappers in the industry however, Jerremy Santacrose AKA AKream of Arctic Flow Records, doesn’t allow the lines of college ruled paper to restrict his creativity. After more than 15 years of rapping, sculpting his lyrical skills and nearly perfecting his craft, Akream has reached the point of paper-free song creation; a level of a ingenious that even the best fall short of. Making an exception to the rule that "practice makes perfect, "he has discovered his own recipe for musical success. The combination of his natural ability to flow, real everyday experiences, and an authentic yet exclusive style is what separates this artist from the rest.



At first glance he’s best described as simple and reserved, from his plain all white sneakers to his lax fitted jeans. On the contrary, his tracks are unique and filled with an unsuppressed realness a style that was developed through years of unspoken struggle and hardship. As the oldest of eight siblings, in a home far from "All American," AKream learned quickly the essence of Darwin’s theory that only the strong survive. Though his passion for hip-hop is indescribable, the realist with-in the artist recognized that above anythingelse existed the need to live. On track two of his album "Digital Penetration" he states, "Hip-hop's secondary to me, that means money comes first the game is carrying me." At a very young age the rapper was faced with what appeared to be his only two options: legitimate failure or illicit success. Attempting to go against the grain, Akream chased legitimate success and set out to California. He returned to Alaska with a song recording in one hand and a platform for Arctic Flow Records in the other. In early 2000 the artist redeveloped a relationship with present members Josh Boots, Soil Seed, and Nauseas after listening to their mixtape entitle “Star Spangled Grammar.” That reunion sparked the birth of Arctic Flow as we know it.





Arctic Flow Records has become a major success for both the artist and the Alaskan music scene. The Arctic Flow logo, a pitbull chained to an igloo, has become an iconic symbol not only because of its distinctness, but because of the talent and history it represents. The label is one of Akream’s two major victories. Ice Box Entertainment, another avenue for local talent, is the other. Unlike Arctic Flow, Ice Box Entertainment does not consist of emcees alone. After launching talented battle rapper Phonetic, his first artist signed to Ice Box, Akream acknowledged the need to diversify his vision and expanded to include a DJ and a production team. Ice Box Entertainment still continues to grow. The ambitious artist has many other endeavors anticipated for the near future some of which are not musically related.

Stay tuned!!!

Although much of his visions are lived through others, the artist himself is an extraordinary lyricist. His talent, passion and natural ability to flow is illustrated through each of his tracks. From play to finish Akream provides his listeners with a musical journey. The architecture of his music is built much like a movie and is intended to be review from start to finish as a whole. The well thought out structure has developed a cult following, due to the relationship built through his songs. His musical influences include Three 6 Mafia in its 1995 era and Wu Tang Clan. His admiration comes from many aspects of their careers but above all is their ability to create music that is avoided by many and loved by few; yet the few followers’ are avid and overly devoted listeners. Their music is one of kind and is intended to strike the attention of an exclusive audience. He strives to construct a similar fan base and with each smashing hit released, he is brought closer.



Akream, a name questioned by fan and cynic alike, is a mesh between the abbreviation of Alaska and the word cream. While his name has its origination, it has also become synonymous with dedication and success. With his career on the rise, a much anticipated album release, and the development of both Arctic Flow and Ice Box Entertainment he is kept occupied. Even so, he finds time to strategize his next moves. Currently he is stirring up ideas and concepts for his next two albums. Akream’s skill, motivation and eagerness are contagious. The combination of those qualities is what has won the loyalty of his fans. He has certainly made a name for himself and on a larger scale; he has set a standard for all Alaskan Hip-Hop artists.




 
Not just Joan

 

By Cindy Vea
March 29, 2008

When asked her stage name, she shrugged her shoulders, licked her lips, shifted in her knee high stiletto boots and nonchalantly replied “Joan.” After seconds of an awkward stare as if something more unique was to follow she finished…”Just Joan!” Though her name is strikingly simple and far from street her rhymes are ironically a direct opposite. Detroit born and AK bread lady emcee Joan Martin has put her foot in the game as one of the most exceptional lyricist of her time. From her high school years of aggressive battling to her more matured ballads, she is definitely one of the most well- rounded and talented artist the industry has seen in quite some time.

Although she is well known for her battle rapping skills as an adolescent, Joan has also grown to be a phenomenal writer. Her lyrics depict a troubled childhood, tough experiences as a female in the rap game, love stories gone bad, and the lost of many closest to heart. Her lyrics can be best described as feminine yet influential, borderline offensive yet genuine, and most importantly personal yet universally heart felt. Unlike many artists in the game Joan recognizes the significance of longevity, a realization that has motivated her to pursue other endeavors in the music industry aside from rapping.

Success bound, Joan began her own record label in 2007 entitled “At the Top Records.” The name was given as a tribute to Alaska the furthest north state in the US. “At the Top,” is also symbolic of her target location in the industry because unlike many, mediocrity is far from acceptable. Her desire to start her own label was not just another simple venture. Joan began “At the Top Records” as an attempt to avoid much of the corruption that occurs in the music industry between artist s and labels.

Despite her desires to make it big time, Joan values partnerships with other Alaskan artists. Her collaborations include songs with local artists: Mannish, AKream, Da Boii, DNA, and Joker the Bailbondsman. She plans to complete her EP summer of 2008 while polishing her LP. Upon completion she anticipates traveling the United States, tagging every major city with albums. She is currently relocating to the lower 48 not only to network but also to serve as a ambassador for Alaska’s unrecognized musical talent.

For all music heads awaiting a musical messiah, keep your eyes open and ears listening because she’s here to resurrect all the missing elements of the game: Lyrical talent, timeless tracks, and authenticity. Contrary to her name, she’s not “Just Joan.” With the combination of her skill and ambition she is sure to be the next thing circulating the airwaves and pounding through your speakers.